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California 1nvasion

California 1nvasion

Story by Mike Vavak

Photo by Balzer

In an era when companies focus heavily on social media, Body Glove went grassroots and hit the road for its California 1nvasion.

The California 1nvasion’s Episode 1 (L.A. to S.F.) took place February 18 to 24. Team riders Jamie O’Brien (JOB), Alex Gray, Nate Yeomans, Cheyne Magnuson, and Anthony Walsh piled into the Body Glove RV to share some good times and spread the love. The tour started in Body Glove’s hometown of Hermosa Beach with events at Spyder Surfboards and Dive N Surf.

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The California 1nvasion’s first stop on the Central Coast was J7 Surfboards in Santa Barbara’s “Funk Zone.” J7 got the party started early, and the BG crew was greeted by groms, hometown heroes, local pros, and BG’s latest rider, Demi Boelsterli. Having to move on to their next stop, the BG crew bid farewell to J7 and moved onto Goleta’s Surf Country.

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Another eager crowd, including the Dos Pueblos High School surf team was on hand, along with visitors from Japan and Germany, making it an international affair.
Surf Country owner Doug Yartz manned the barbecue and the BG team raffled off more items.

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The tour then made its way up to Esteem in Pismo Beach where the BG crew threw an epic pizza party. . JOB and local groms spent the evening skateboarding, while the rest of the team shared stories of its winter in Hawaii.

The Body Glove CALIFORNIA 1NVASION Episode 2 (O.C. to S.D.) will happen this summer. Visit www.bodyglove.com for dates.

 
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